Experience unparalleled shopping and fashion in Florence, guided by style experts.

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Discover Florence's most prestigious fashion shops and be inspired by the city 's timeless elegance.

Explore the best of fashion, including iconic brands and unique artisan boutiques where shopping and tradition come together in an unforgettable experience.

Our services are designed to provide you with a personalised journey of fun and style.

Discover the essence of style and shopping in Florence with a tailor-made experience .

From luxury boutiques to exclusive artisan ateliers, let yourself be guided on a journey through fashion, elegance and tradition. Each route is designed to enhance your image and reflect your unique style.

Professionals of the sector will accompany you in a customised experience, among exclusive garments, vintage pieces and unique creations, to experience Florence through its most authentic soul.

Contact Fab-U Florence Tour

Fab-U Florence Tour reviews

Fred Lukachinsky
My wife and I recently enjoyed a food and shopping tour with Ariana and came away with SO MUCH MORE! We've enjoyed dozens of guides on our trips but Ariana was a class above them all. She shared stories, took pictures and ensured we felt like a "local" part of the community. She was genuinely excited to call us "LOCALS" throughout the day. I recommend Ariana for any tour and will not hesitate to reach out to her when we return. BRAVO, ADRIANA! God bless and thank you!
Deena Sullivan
Our group of four had such a wonderful experience on our tour with Arianna! She made us feel so welcome to Florence showing us wonderful places locals would enjoy. The vintage shops and perfume store we visited were fantastic. They had many lovely pieces where I found several treasures to add to my collection. Arianna’s smile and enthusiasm for our experience was infectious. She offered us so much knowledge about the city and coordinated some great food experiences in addition to shopping. Cannot recommend this experience enough!! It was a wonderful start to our trip.
Andrea Picon
I took 2 of my friends on the Fashion tour with Arianna last week. Not only did we have a blast with her, but we learned so much about how to accessorize and get out of our comfort zone with styles and colors. It was a highlight of our trip and I will reserve another fashion trip the next time I’m in Firenze with Arianna! Grazie mille, Ariana🥰
Criss Roberts
Such a unique experience, with special access and attention that didn’t waste my time. Arianna gently urged me to try things outside my box while photographing the entire day’s spree.
Paul D'Alessandro
While most tour companies won’t even entertain an excursion of this nature on a Saturday, not only were they accommodating, but made sure that I got a chance to see exactly the type of crafts people that I was most interested. My guide Arianna was beyond thoughtful, considerate and insightful. Not only did she make sure that all my questions were answered, but she facilitated introductions of the most direct manner so that we could explore all the elements that made each craft person special. In the end she sent me an incredible array of pictures, capturing, and the entire day I will forever be thankful for the day I spent.
Ho2 Julia
Such a nice tourism experience with Arianna, def worth to spend money and time! You will learn so much from a real Italian, like how they think of fashion. You can experience food, perfume, leather aspects too. They can trailer about what you interest the most and adjust the time. Also, they know where to visit as a real local for see the authentic stuff and save you big chuck of money. I will recommend my friends and family if they come visit Florence in the future. No kidding.
J
Ariana was absolutely wonderful! After a starter cup of ginseng at a local bar, and initial clothing try-on to see what styles work best, we visited many shops around the city. I appreciated Ariana’s honesty and eye for color. I highly recommend her to anyone looking to feel like a model in Florence 🙂
Elan Krull
An absolutely marvelous experience! I could not recommend this enough. A highlight of our trip, Arianna was honest, genuine, and helped me reconnect with who I am. The stores she took us to were perfect, I felt like a model being dressed for the runway. If you’re looking for a one of a kind experience, this is definitely it. Grazie mille from Alaska! 💛
Renee Elliott
My bestie and I had the best time shopping with Arianna! Her energy was contagious and we had the absolute best time. We would never had known about the stores we explored with her and she even booked us private shopping at some of them. We finished the day with some treasured pieces we can’t wait to take home.
Victoria Karagas
Arianna was OH MY GOD incredible. I was on a budget but I had hoped that she would find me places that would save me money without losing quality. She delivered and some! She wasn’t pushy and let me find my own clothes, but also provided some fantastic finds that ended up being my favorite pieces. She is so much fun and it was my favorite part of experiencing Florence. I got real deals and true souvenirs of my time in Italy. I cannot wait to come back and request for Arianna again. I don’t even care about designer things but the quality is what I care about. I got 100 euros Balenciaga knee high boots that are just out of this world!
Sarah Di Tardo
Thank you so much for the unforgettable day of shopping in Florence. Specifically, Arianna’s style advice has been life changing in putting together outfits with things I already owned and new items I purchased. I recommend Arianna and I will book her soon again for some help with my summer looks
Aissatou Diallo
Ariana gave our group an amazing fashion and vintage tour! She is wonderful, we had so much fun❣️
Jordan Griffin
This was hands down one of the best experiences my friend and I did while in Italy. Arianna is so wonderful to be around and the absolute best tour guide. You MUST take the perfume tour / class!! We loved every minute of it.